In addition to improved visitor experience, the GPS Ranger can benefit your venue by increasing profitability:

Significant income can be generated from the rental and promotion of the GPS Ranger to visitors.

The ability to provide dynamic and entertaining information in a hi-tech way increases visitor enjoyment and encourages return visits.

The ability to update the GPS Ranger easily avoids the need for reprinting brochures and leaflets and reduces visitor demand on venue staff.

Advertising income from can be earned from promoting various companies’ names and products during the tour or within the content.

Location or time based advertising so that as a visitor approaches, for example, a gift shop or beverage kiosk a video is automatically triggered to increase awareness of the product or service offered.

Tours can be sponsored and the unit programmed to display sponsorship messages at predetermined times.

Location Based Advertising Case Study

From August 30th 2007 to September 21, 2007, BarZ (the U.S. distributor of the GPS Ranger), in conjunction with the ice cream seller Dippin Dots ran a location-based advertising test at the San Francisco Zoo. During the test, the GPS Ranger “popped up” a 30 second Dippin Dots video that ran when a user came within range of the Dippin Dots ice cream booth.

From the Breadcrumbing Report that is automatically generated by the GPS Ranger software, the following information was learned:

For the three weeks while running this test, the 30 second Dippin Dots commercial popped up on the video screen of tour-takers 487 times. Since the system measures how long a person stood within a specific radius, we have learned that on average the GPS Ranger customer spent an additional minute in front of the Dippin Dots booth. While we don’t have the actual sales information, we can conclude that the location-based ad had some impact on Dippin Dots sales.

GSDM is a major advertising agency located in Austin, Texas. This type of advertising is classified as “out of home” advertising. GSDM values this type of advertising at $2 to $3 per impression. This means that in a period of less than 30 days the GPS Ranger system could have generated nearly $1,500 in additional revenue for the venue.

Location-based advertising works on the GPS Ranger. You can use this feature to drive membership sales in your friends and association groups, encourage food, beverage and merchandise sales, or drive program attendance. Best of all, it is easy to implement and modify, and includes the kind of reporting and statistics that advertisers are willing to pay to see.